Free-to-Play Poker Suite

Developed and shipped a suite of free-to-play poker and casino apps built in Unity for iOS and Android.
These titles were engineered to support large-scale audiences with a strong focus on LiveOps, monetisation, and player retention.

Overview

The Poker Suite shows how carefully designed economy systems and technical frameworks can sustain high engagement while meeting business goals.
Segmented IAP flows, seasonal content pipelines, and cross-promotion features kept players invested, while Unity engineering practices ensured stable and scalable deployment.

Key Features

• Segmented IAP Flows – personalised offers tailored to user segments, increasing ARPU while preserving satisfaction
• Seasonal Pipelines – rotating events, challenges, and content drops that kept the experience fresh
• Cross-Promotion Systems – interconnected features encouraging players to explore across multiple titles
• Analytics & A/B Testing – continuous iteration on monetisation, UX, and engagement loops

Technical Implementation

• Built with Unity (C#) for iOS and Android
• Firebase Remote Config for live balancing and feature toggles
• Unity Addressables for efficient asset streaming and seasonal swaps
• Custom build tooling to reduce release overhead and enable rapid updates
• Firebase Analytics for player segmentation and behaviour insights
• Unity Cloud Build to support CI/CD and manage multiple titles at once

Impact

• Sustained multi-million annual revenue across the portfolio
• Achieved 99.8% crash-free sessions, demonstrating technical stability at scale
• Reduced update cycle by 15% with automated pipelines
• Increased ARPU by 20% via targeted IAP segmentation
• Cross-promotion drove higher retention and install rates across titles

Future Potential

• Extend framework to additional card and casino genres
• Introduce social features like tournaments, clans, and multiplayer tables
• Apply machine learning for deeper, predictive segmentation
• Further automate LiveOps and seasonal workflows

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This project highlights how LiveOps strategy, monetisation design, and Unity engineering can come together to deliver both player enjoyment and measurable business outcomes.